Learn How to Build, Market and Grow in the Digital Economy.
Businesses no longer compete only through physical locations and traditional advertising.
Customers discover brands through search engines, social media, websites, email, digital advertising and online communities.
The Social Media & Digital Marketing Fundamentals programme is designed to help learners understand the core principles behind modern digital marketing and develop skills that can be applied in business, employment, entrepreneurship and marketing environments.
From SEO and social media strategy to paid advertising, email marketing and analytics, this programme provides a broad foundation in digital marketing.
Price
R14500
Level
Intermediate
Duration
6 Months
Certificate
ICITP Certification
Programme At A Glance
Detail | Information |
Duration | 7 Months |
Difficulty | Beginner to Intermediate |
Delivery | LMS + Live Remote Webinars + Optional In-Person Attendance |
Fee | R 14,500 |
Upfront Fee | R13,050 (10% Discount) |
Registration | R 500 |
FiS | Included |
Certification | ICITP-issued certificate upon successful completion |
Internship | 1–2 month internship opportunity after successful completion |
Social Media & Digital Marketing Fundamentals Course Details
What You Will Learn
1. Introduction to Digital Marketing
Understand the fundamentals of digital marketing and its role in modern business.
2. Digital Marketing Funnels & Strategy Development
Explore digital marketing funnels and approaches to developing digital strategies.
3. Social Media Strategy & Platform Mastery
Understand social media strategy and the role of different digital platforms.
4. Search Engine Optimisation (SEO) Fundamentals
Learn the foundations of SEO and how search visibility supports digital marketing.
5. Paid Media, SEM & Social Advertising
Explore paid media, search engine marketing and social advertising strategies.
6. Affiliate Marketing, Advanced Paid Strategies & Funnel Automation
Explore affiliate marketing, advanced paid strategies and automation concepts.
7. Email Marketing, Native Advertising & Retention Strategies
Understand email marketing, native advertising and customer retention.
8. Marketing Analytics, Dashboards & Governance
Explore marketing analytics, dashboards and governance.
Who Should Study Digital Marketing
This programme is particularly relevant to:
- Entrepreneurs
- Business owners
- Social media managers
- Marketing assistants
- Sales professionals
- Content creators
- Students
- Working professionals
- Career changers
- Freelancers
- Small business owners
- Corporate employees
- Government employees
It is also relevant to anyone who wants to understand how organisations attract, engage and retain audiences through digital channels.
Practical Business Application
Digital marketing skills can be applied across different business environments.
Learners can develop knowledge relevant to:
Social Media
Understanding social platforms and developing digital strategies.
SEO
Understanding how websites can improve their visibility in search.
Paid Advertising
Understanding paid digital advertising and campaign strategy.
Email Marketing
Understanding how businesses communicate with customers through email.
Analytics
Understanding how digital marketing performance can be measured.
Funnels
Understanding the customer journey from awareness through to conversion and retention.
Foundations in Specialisations
The programme includes FiS during the final approximately 3.5 months.
Learners develop additional professional capabilities covering business strategy, report writing, project management, spreadsheets, communication, teamwork, LinkedIn and CV development.
Assessment
25% Quizzes | 35% Assignments | 40% Examinations & Capstone
Certification
Successful learners receive an ICITP-issued, industry-recognised certificate, subject to applicable programme requirements.
Internship & Career Development
Following successful programme completion, learners receive access to a 1–2 month internship opportunity through the WOL Academy and Azania Paragon Institute partnership.
The internship provides an opportunity to gain workplace experience and apply digital marketing skills in a practical environment.
High-performing interns may be considered for available employment or job-placement opportunities.
Permanent employment is not guaranteed.
Fees
Programme Fee
R14,500
Upfront Payment
R13,050 — save 10%
Registration
R500
Monthly payment options available.
Employer and company sponsorships welcome.
How It Works
01 — Choose Your Programme
Find the programme that matches your career, business or personal development goals.
02 — Apply Online
Complete the WOL Academy application form.
03 — Admissions Support
Our team contacts you to confirm your application and guide you through registration.
04 — Register & Pay
Complete your registration and select your preferred payment option.
05 — LMS Onboarding
Receive your programme access and onboarding information.
06 — Learn & Participate
Work through the programme, attend live sessions and complete your assessments.
07 — Get Certified
Successfully complete your programme requirements and receive your applicable ICITP-issued certificate.
08 — Gain Workplace Experience
Access your 1–2 month internship opportunity.
09 — Take Your Next Step
Use your knowledge, certification and workplace exposure to pursue further opportunities.
Delivered in Partnership with Azania Paragon Institute
WOL Academy has partnered with Azania Paragon Institute to enhance the delivery and learner experience of these programmes.
Through this partnership, learners benefit from:
Specialist Facilitation
Structured learning support and facilitated sessions.
LMS Support
Access to a digital learning environment supporting programme delivery, learning activities, assessments and learner progress.
Workplace Readiness
Additional professional development through the Foundations in Specialization component where applicable.
Internship Opportunities
Successful programme completers receive access to a 1–2 month internship opportunity designed to provide practical workplace exposure.
Ready to Build Your Future?
Whether you're looking to start your career, change direction, strengthen your professional skills, grow your business or prepare for the digital economy, there's a programme designed for you.
Applications are open. Enrol anytime. New cohorts start monthly.
Start Your Application Today
WhatsApp / Phone: 063 905 4114
Email: applications@wolacademy.co.za
Address: 915 Legwabe Street, Mabuya Park, Vosloorus, 1475
Contact Us For Questions & Corporate Training Bookings
Get in touch to discuss corporate training delivery, project-based implementation, customised programme rollouts, Programme Sponsorships or any other questions regarding this programme.
Frequently Asked Questions (FAQs)
Is this programme suitable for beginners?
Yes. The programme is classified as Beginner to Intermediate.
Is SEO included?
Yes. SEO Fundamentals is a dedicated module.
Does it include social media?
Yes. Social Media Strategy & Platform Mastery is included.
Does it include paid advertising?
Yes. Paid Media, SEM and Social Advertising are included.
Is email marketing included?
Yes.
Will I learn marketing analytics?
Yes. Marketing Analytics, Dashboards & Governance is included.
Is an internship included?
Successful programme completers receive access to a 1–2 month internship opportunity.